1. Data Privacy Policy at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data by which you can be personally identified. Detailed information on data protection can be found in our Privacy Policy below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. Their contact details can be found in the "Notice on the Responsible Entity" section of this Privacy Policy.

How do we collect your data?

Your data is collected, firstly, when you provide it to us. This might include data that you enter into a contact form.
Other data is collected automatically or with your consent when you visit the website through our IT systems. This primarily includes technical data (e.g., internet browser, operating system, or the time the page was accessed). The collection of this data occurs automatically as soon as you enter this website.

For what purposes do we use your data?

Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.
For this and other questions regarding data protection, you can contact us at any time.

2. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this Privacy Policy.
When you use this website, various personal data is collected. Personal data refers to data with which you can be personally identified. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We point out that data transmission over the internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of the data from access by third parties is not possible.

Notice on the Responsible Entity
The responsible entity for data processing on this website is:
Monochrome Me GmbH
Am Tempelhofer Berg 10
10965 Berlin
Phone: +49 30 61201000
Email: datenschutz@monochrome.me

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Retention Period

Unless a specific retention period has been stated within this Privacy Policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will occur after these reasons cease to exist.

General Notes on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data based on Art. 6(1)(a) GDPR and, if applicable, Art. 9(2)(a) GDPR in the case of special categories of data under Art. 9(1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g., via device fingerprinting), the data processing is additionally carried out based on § 25(1) TDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is required to fulfill a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out based on our legitimate interest under Art. 6(1)(f) GDPR. The specific legal bases for data processing in each case are detailed in the sections of this Privacy Policy.

Recipients of Personal Data

In the course of our business activities, we work with various external entities. In some cases, it is necessary to transfer personal data to these external entities. We only share personal data with external entities if this is required for contract fulfillment, if we are legally obligated to do so (e.g., sharing data with tax authorities), if we have a legitimate interest in sharing the data under Art. 6(1)(f) GDPR, or if another legal basis permits the sharing of data. When using processors, we share customer data only based on a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of data processing performed prior to the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

If data processing is based on Art. 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis for processing can be found in this Privacy Policy. If you object, we will no longer process your affected personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is for the establishment, exercise, or defense of legal claims (objection under Art. 21(1) GDPR).
If your personal data is processed for direct advertising purposes, you have the right to object at any time to the processing of your personal data for such advertising; this also applies to profiling to the extent that it is related to such direct advertising. If you object, your personal data will no longer be used for direct advertising purposes (objection under Art. 21(2) GDPR).

Right to Lodge a Complaint with a Supervisory Authority

In the case of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the Member State of their habitual residence, place of work, or location of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract delivered to yourself or a third party in a standard, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent technically feasible.

Access, Rectification, and Deletion

Within the framework of applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as a right to rectification or deletion of this data. For this and other questions on the subject of personal data, you can contact us at any time.

Right to Restrict Processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing applies in the following cases:

• If you contest the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.

• If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.

• If we no longer need your personal data but you need it for exercising, defending, or asserting legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

• If you have lodged an objection under Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may—apart from being stored—only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.

3. Payment Processing

Data Processing for Payment Transactions

For the processing of payments for our services, we offer various payment methods, such as credit card, PayPal, SEPA direct debit, or invoice. Depending on the selected payment method, the data required for processing the payment transaction is forwarded to our technical service providers, the commissioned credit institutions, or the respective payment service provider. Processing is carried out on the basis of Art. 6(1)(b) GDPR to fulfill the contract.
In some cases, payment service providers independently collect the required data, for example, via their own website or through a technical integration into the ordering process. In such cases, the privacy policies of the respective payment service providers apply.
For questions regarding our payment processing partners and the basis of our collaboration, you can contact us using the contact details provided in this Privacy Policy.

Data Processing for Fraud Prevention and Payment Process Optimization

For fraud prevention and the optimization of our payment processes (e.g., invoicing, handling chargebacks, or supporting accounting), we may transmit additional data to our service providers. These use the data exclusively on our behalf for the stated purposes. Processing is carried out on the basis of Art. 6(1)(f) GDPR to safeguard our legitimate interests, which prevail within the framework of a balancing of interests. These interests particularly include fraud prevention and efficient payment management.

4. Use of Tools and Services

Below we provide information about the tools and services we use that process personal data.

Analytics & Tracking Page Performance Tool: Piwik (Matomo)

We use Piwik (Matomo), an open-source tool for web analytics.

• Purpose of Processing: Analyzing user behavior, improving website performance.

• Legal Basis: Your consent under Art. 6(1)(a) GDPR.

• Processed Data: IP address (anonymized), visit duration, pages visited, location data, referrer URL.

• Retention Period: Data is stored anonymously and deleted after [number of months].

• Opt-Out: You can object to the processing at any time by using the opt-out function on our website.

Tag Manager: Google Tag Manager & Piwik Tag Manager

We use Google Tag Manager and Piwik Tag Manager to centrally manage tags and scripts.

• Purpose of Processing: Efficient management of website tags.

• Legal Basis: Your consent under Art. 6(1)(a) GDPR.

• Processed Data: Tags and scripts themselves do not process personal data, but tools implemented via these may collect data (refer to the respective sections).

• Note: Google Tag Manager itself does not access user data.

Marketing Tools

Meta (Facebook, Instagram)

• Purpose of Processing: Displaying targeted ads, conversion tracking.

• Legal Basis: Your consent under Art. 6(1)(a) GDPR.

• Processed Data: Interactions with ads, IP address, device-specific information.

• Data Transfers: Data may be transferred to the USA. Meta is certified under the EU-U.S. Data Privacy Framework.

Google Ads

• Purpose of Processing: Displaying targeted ads, conversion tracking.

• Legal Basis: Your consent under Art. 6(1)(a) GDPR.

• Processed Data: Clicks, search queries, IP address, device-specific information.

• Data Transfers: Data may be transferred to the USA. Google is certified under the EU-U.S. Data Privacy Framework.

Microsoft Ads

• Purpose of Processing: Displaying targeted ads, conversion tracking.

• Legal Basis: Your consent under Art. 6(1)(a) GDPR.

• Processed Data: Search queries, clicks, IP address, device-specific information.

• Data Transfers: Data may be transferred to the USA. Microsoft is certified under the EU-U.S. Data Privacy Framework.

TikTok

• Purpose of Processing: Displaying targeted ads, conversion tracking.

• Legal Basis: Your consent under Art. 6(1)(a) GDPR.

• Processed Data: Interactions with ads, IP address, device-specific information.

• Data Transfers: Data may be transferred to the USA. TikTok has implemented measures to protect personal data.

5. Communication and Surveys

Newsletter Subscription

If you sign up for our newsletter, we will use the necessary data or the data you provided separately to send you our email newsletter regularly based on your consent under Art. 6(1)(a) GDPR. We use a double opt-in process: We will only send newsletters once you confirm via a link in a confirmation email that you own the specified email address.
You can unsubscribe from the newsletter at any time via the link in the newsletter or by contacting us using the information provided in this Privacy Policy. After unsubscribing, your email address will be removed from the distribution list unless you have explicitly agreed to further use of your data or if legally permissible data use applies, as detailed in this Privacy Policy.
We may engage service providers for newsletter distribution. If you have questions about our service providers and the basis of our collaboration, contact us via the details in this Privacy Policy.

Email Newsletter Without Registration and Your Right to Object

If we receive your email address in connection with the sale of a service and you have not objected, we reserve the right to send you offers for similar services from our company via email based on § 7(3) UWG in conjunction with Art. 6(1)(f) GDPR. This is to safeguard our legitimate interest in promoting our customers.
You can object to the use of your email address for this purpose at any time by notifying us via the contact details provided or via the unsubscribe link in the promotional email.

Requests for Reviews via Email

If you have given your consent under Art. 6(1)(a) GDPR, we may use your email address to invite you to review your order through our review system. You can revoke your consent at any time by contacting us via the information provided in this Privacy Policy or the unsubscribe link in the review request.

6. Data Collection on This Website

Cookies

Our website uses "cookies." Cookies are small data packages that do not harm your device. They can be temporary (session cookies) or persistent. Session cookies are deleted automatically after your visit. Persistent cookies remain stored on your device until you delete them or your browser automatically deletes them.
Cookies may originate from us (first-party cookies) or third parties (third-party cookies). Third-party cookies enable the integration of services provided by third parties (e.g., payment services).

Functionality of Cookies
Certain cookies are technically necessary to ensure website functionality (e.g., shopping cart or video display). Others are used for user behavior analysis or marketing purposes.

Cookies essential for communication processes, providing specific functions requested by you (e.g., shopping cart), or optimizing the website are stored under Art. 6(1)(f) GDPR unless another legal basis is mentioned. The website operator has a legitimate interest in storing such cookies to ensure the error-free and optimized provision of their services.
If consent for storing cookies or similar recognition technologies has been requested, processing is exclusively based on that consent (Art. 6(1)(a) GDPR and § 25(1) TDDG). Consent can be revoked at any time.

Browser settings allow you to manage cookies by enabling notifications, only permitting certain types, or automatically deleting cookies. However, disabling cookies may limit website functionality.

Details about the cookies and services used can be found in this Privacy Policy.

German Text Prevails in Case of Doubt

This Data Privacy Policy and this text are governed by German law and shall be interpreted according to German legal understanding. They are provided in both German and English. In the event of discrepancies between the German and English versions, the German version shall prevail.